SearchCap: Google Home recipes, app indexing & Doodles - 3時間前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Google Home now helps you cook over 5 million recipes - 8時間前  Search Engine Land

Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million recipes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Take a deep dive on search and social. Attend a workshop at SMX Advanced. - 1日前  Search Engine Land

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use... Please visit Search Engine Land for the full article.
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SearchCap: Google Project Owl, trillions of searches & local reviews - 1日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Evaluating PPC talent, part 1: Where to begin - 1日前  Search Engine Land

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared... Please visit Search Engine Land for the full article.
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Google reaffirms 15% of searches are new, never been searched before - 1日前  Search Engine Land

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks - 2日前  Search Engine Land

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these... Please visit Search Engine Land for the full article.
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course - 2日前  Search Engine Land

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared... Please visit Search Engine Land for the full article.
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Be a mad scientist to be more successful in local SEO - 2日前  Search Engine Land

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Earth Day Google doodle offers up conservation tips to help save the planet - 5日前  Search Engine Land

Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Simple tips to get your app indexed, ranked & installed - 7時間前  Search Engine Land

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Cassini spacecraft’s grand finale at Saturn depicted in Google doodle - 8時間前  Search Engine Land

Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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[Reminder] Live webinar: 5 hot trends in advanced analytics - 1日前  Search Engine Land

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,... Please visit Search Engine Land for the full article.
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Local search update: ‘Best’ filter invading the local pack - 1日前  Search Engine Land

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’... Please visit Search Engine Land for the full article.
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Content and links: It really does take a village - 1日前  Search Engine Land

Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content - 1日前  Search Engine Land

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine... Please visit Search Engine Land for the full article.
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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO - 2日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Bing Shopping Campaigns get inventory feeds, search query reports at product level - 2日前  Search Engine Land

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Moz report: 50% of page one search results are HTTPS - 2日前  Search Engine Land

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Google Analytics 360 & the Move to Enterprise Analytics - 5日前  Search Engine Land

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you... Please visit Search Engine Land for the full article.
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