SearchCap: Search trademark issues & search pictures - 2日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Search in Pics: Google drum set, a deep blue room & Google sneakers - 2日前  Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march... Please visit Search Engine Land for the full article.
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Google warns against misusing links in syndication & large-scale article campaigns - 3日前  Search Engine Land

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Quality Score and other leverage points - 3日前  Search Engine Land

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post Quality Score and other leverage points appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Google expands offline attribution and launches in-store sales measurement - 4日前  Search Engine Land

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report - 4日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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MarTech is coming! MarTech is coming! To Boston Oct. 2-4 - 4日前  Search Engine Land

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of... Please visit Search Engine Land for the full article.
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Crafting a successful holistic search approach - 4日前  Search Engine Land

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The post Crafting a successful holistic search approach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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The consumer decision journey in the increasingly complex search retail marketplace - 4日前  Search Engine Land

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. The post The consumer decision journey in the increasingly complex search... Please visit Search Engine Land for the full article.
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New RLSA Strategies for Search Marketers - 5日前  Search Engine Land

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid... Please visit Search Engine Land for the full article.
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Initial Interest Confusion rears its ugly head once more in trademark infringement case - 2日前  Search Engine Land

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared... Please visit Search Engine Land for the full article.
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SearchCap: Google link warning, in-store sales & more SEM - 3日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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How to compare paid search and organic search without sounding foolish - 3日前  Search Engine Land

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Micro-wins: The true secret to AdWords success - 3日前  Search Engine Land

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to... Please visit Search Engine Land for the full article.
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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation? - 4日前  Search Engine Land

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their... Please visit Search Engine Land for the full article.
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Google confirms it’s rolling out new reviews format for hotels - 4日前  Search Engine Land

It's official, Google is rolling out the more graphical user interface for hotel reviews. The post Google confirms it’s rolling out new reviews format for hotels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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Spotted: AdWords reporting dashboards that can be scheduled & shared - 4日前  Search Engine Land

Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. The post Spotted: AdWords reporting dashboards that can be scheduled & shared appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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New study on featured snippets within Google reveals growth & optimization techniques - 4日前  Search Engine Land

Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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AdWords gets Google Optimize & Google Surveys 360 integrations - 5日前  Search Engine Land

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
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SearchCap: Google AdWords AMP, in-market audiences & Google black test - 5日前  Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
カテゴリー:IT