SMX Overtime: Managing your online business reviews - 9時間前  Search Engine Land

Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook. Please visit Search Engine Land for the full article.
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Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones - 12時間前  Search Engine Land

The capability was introduced previously on Google Home and smart displays. Please visit Search Engine Land for the full article.
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Google showing product availability markup in image search results - 13時間前  Search Engine Land

Image previews display the price, description and other relevant structured product data. Please visit Search Engine Land for the full article.
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3 pitfalls of PPC experiments - 1日前  Search Engine Land

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. Please visit Search Engine Land for the full article.
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Google adding more news content to ‘top stories’ in search results - 1日前  Search Engine Land

Users will now see multiple carousels of news stories. Please visit Search Engine Land for the full article.
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9 Questions with SEL Awards Judge Chris Sherman - 1日前  Search Engine Land

What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020. Please visit Search Engine Land for the full article.
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Say hello to Google’s new Publisher Center - 2日前  Search Engine Land

The interface is now the central hub for publishers to manage content across Google. Please visit Search Engine Land for the full article.
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Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards - 2日前  Search Engine Land

The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Search Engine Land for the full article.
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Pro Tip: Why you should stop using last-click attribution in Google Ads - 2日前  Search Engine Land

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Please visit Search Engine Land for the full article.
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Save Up To $700 Off Actionable Search Marketing Tactics - 2日前  Search Engine Land

Unbiased content you can trust, a training experience that fits your needs… book your pass now and join us February 19-20 in San Jose! Please visit Search Engine Land for the full article.
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Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead - 9時間前  Search Engine Land

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Please visit Search Engine Land for the full article.
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Conductor becomes an employee-owned firm after almost two years under WeWork - 13時間前  Search Engine Land

WeWork bought the SEO firm in 2018 for more than $120 million. Please visit Search Engine Land for the full article.
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2019 benchmark report: brand vs. non-brand traffic in Google Shopping - 17時間前  Search Engine Land

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. Please visit Search Engine Land for the full article.
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Consumers more invested in reviews, but also more skeptical of authenticity — survey - 1日前  Search Engine Land

Users now consult multiple sites and expect reviews to be relatively fresh. Please visit Search Engine Land for the full article.
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Google now shows carousels of reviews on local business profiles - 1日前  Search Engine Land

Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed. Please visit Search Engine Land for the full article.
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Video: Ben Cook on site migrations & the earlier days in SEO - 1日前  Search Engine Land

Listen to my chat with this industry vet. Please visit Search Engine Land for the full article.
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Pinterest Trends gives marketers a view of the top U.S. searches on the platform - 2日前  Search Engine Land

The new tool provides data on search terms over the last 12 months, along with when those terms peaked. Please visit Search Engine Land for the full article.
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Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates - 2日前  Search Engine Land

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Please visit Search Engine Land for the full article.
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LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins - 2日前  Search Engine Land

Hawkins says the Local Search Forum & the LocalU forum will merge. Please visit Search Engine Land for the full article.
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BERT is rolling out to Google search in over 70 languages - 3日前  Search Engine Land

The algorithm was first introduced to search in October. Please visit Search Engine Land for the full article.
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