Google rich results test tool adds support for article structured data - 19時間前  Search Engine Land

Google keeps upgrading this tool to add more and more structured data support. Please visit Search Engine Land for the full article.
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Google announces ‘Virtual Webmaster Unconference’ - 22時間前  Search Engine Land

It seems like there won’t be any formal presentations, instead, expect an open dialog between Google and attendees. Please visit Search Engine Land for the full article.
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Video: Andrew Goodman on paid search against big brands & proper PPC experiments - 1日前  Search Engine Land

Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long. Please visit Search Engine Land for the full article.
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Google updates Search Console API infrastructure - 5日前  Search Engine Land

The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article.
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Google extends lead forms to YouTube, Discovery campaigns - 5日前  Search Engine Land

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Search Engine Land for the full article.
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Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads - 7日前  Search Engine Land

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article.
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Video: Jennifer Slegg on Google’s search quality raters guidelines - 8日前  Search Engine Land

And whether SEOs too obsessed with Google search ranking updates. Please visit Search Engine Land for the full article.
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How SEOs can create a free server log dashboard to better understand incoming traffic to your website - 8日前  Search Engine Land

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. Please visit Search Engine Land for the full article.
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Will Google’s Ad Disclosure schema catch on? - 10日前  Search Engine Land

It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article.
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5 tips for starting international PPC - 11日前  Search Engine Land

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Search Engine Land for the full article.
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DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen - 19時間前  Search Engine Land

The finding was based on user testing and an eye tracking study. Please visit Search Engine Land for the full article.
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Next on Live with Search Engine Land: Season wrap-up—COVID and disruption - 1日前  Search Engine Land

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. Please visit Search Engine Land for the full article.
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Google adds ‘last updated’ hours notification to GMB profiles - 4日前  Search Engine Land

The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate. Please visit Search Engine Land for the full article.
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SEO myth-busting: What is not a Google search ranking factor - 5日前  Search Engine Land

Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article.
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How search data can inform larger online business decisions - 6日前  Search Engine Land

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Search Engine Land for the full article.
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Ad industry groups launch effort to push for addressable media standards - 7日前  Search Engine Land

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms. Please visit Search Engine Land for the full article.
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How to get a Knowledge Panel for your brand, even without Wikipedia - 8日前  Search Engine Land

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Please visit Search Engine Land for the full article.
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Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans - 8日前  Search Engine Land

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.
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Why SEOs should care about brand - 11日前  Search Engine Land

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Search Engine Land for the full article.
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Google adds ‘Black-owned’ business attribute to local listings - 11日前  Search Engine Land

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit Search Engine Land for the full article.
カテゴリー:IT