Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 - 1時間前  Search Engine Land

Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues. Here’s a rundown of all the changes that have happened so far. Whether you’re a fan or not, it’s worth keeping up with what’s happ...moreening with Twitter 2.0. The latest in the Twitstorm: In a beta available to all advertisers, Twitter launched a new Search Keyword Ads campaign objective. Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets is announced Advanced Search filters could soon be coming for mobile. Have an idea for a new Twitter account, but the username is taken? You may still be able to get it. Musk announces that Twitter is rolling out View Count, so you can see how many times your video is seen. Once we have official confirmation and more info, we’ll let you know. Musk creates a poll asking users If he should step aside as CEO. Final results: 57.5% say yes; 42.5% say no. Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform (Wall Street Journal). “Under the new Twitter plan, advertisers who book at least $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap.” Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover (Social Media Today). Musk is quoted saying “None of our policies have changed. Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.” Twitter stops policing Covid misinformation (Wall Street Journal) Twitter is loosening moderation guidelines and has stopped enforcing policies aimed at stopping Covid misinformation. Apple has “mostly” stopped Twitter ads (Mac Rumors) “Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has “mostly stopped” its Twitter ads, asking if Apple hates “free speech.” Are we officially saying goodbye to Twitter? It depends on who you ask The evolution of suspended accounts, fired executives, and Musk’s terrible jokes. Twitter adds Official badge, then Musk immediately kills it Exactly what it says. How brands and agencies are reacting to Elon Musk’s radical changes at Twitter Many, including GM, General Mills, and Apple have suspended their accounts. Elon Musk taking over Twitter, but most marketers not worried Did we speak too soon? What happened: In January, Elon Musk started investing in Twitter, securing a 9.2% stake, making him the largest shareholder in the company. Musk reached an acquisition deal with Twitter in April but raised concerns over spam accounts on the platform, claiming Twitter had not provided him with an accurate estimate of their number. Also, in April, Twitter announced that Musk would join the company’s board of directors. Shortly after, Musk said he would not be joining the board after all. By mid-April, Musk offers to buy Twitter at $54.20 per share, valuing the company at about $43 billion,according to a securities filing. Twitter adopts a poison pill...

Ford Follows Tesla in Cutting Electric Vehicle Prices - 2時間前  NewYork Times Tech

The automaker reduced the price of the Mustang Mach-E by up to $5,900 after Tesla slashed prices of its cars by as much as 20 percent.

Salesforce beruft Mason Morfit von ValueAct Capital in den Aufsichtsrat - 2時間前  IT-Times.de

SAN FRANCISCO (IT-Times) - Der Kollaborations-Softwareanbieter Salesforce hat gleich mehrere Veränderungen im Aufsichtsrat des US-Softwarekonzerns bekannt gegeben,...

Why enterprises trust hardware-based security over quantum computing - 2時間前  VentureBeat

Quantum computing is being realized, but its limitations in cybersecurity are prompting organizations to adopt hardware-based security.Read More

Baidu working on AI chatbot service that will be added to search - 3時間前  Search Engine Land

First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers (websites could see their traffic and visibility impacted, depending on how the AI chat is deployed within the search results) and searchers (will the information be accurate and reliable?). There are a lot of unknown unknowns here, which means search marketers shoul...mored be watching all these developments. A standalone app first, then search. Baidu is expected to launch its AI chatbot first as a standalone app (similar to ChatGPT). It would then be gradually merged into Baidu search by March, according to reports. Baidu is reportedly using its deep learning model called ERNIE (which Baidu described as “a “pre-training language model with 260 billion parameters”) as the chatbot’s foundation and “training it on both Chinese- and English-language sources inside and outside China’s firewall,” according to the Wall Street Journal. Baidu also will limit the outputs of its chatbot to comply with China’s censorship rules. Dig deeper. There’s more coverage of the news on Techmeme. The post Baidu working on AI chatbot service that will be added to search appeared first on Search Engine Land.

How HTC conceived its latest high-end consumer VR headset | Shen Ye - 3時間前  VentureBeat

HTC Vive debuted its Vive XR Elite virtual reality and mixed reality headset at CES 2023. We talked with one of its creators.Read More

Bundesweiter Digitaltag rückt digitale Kompetenzen in den Fokus - 3時間前  IT-Times.de

Vier von fünf Menschen in Deutschland wünschen sich stärkere Förderung digitaler Medien- und Informationskompetenzen Digitaltag am 16. Juni 2023 steht unter dem...

Prisms VR raises $12.5M to improve math literacy with virtual reality - 4時間前  VentureBeat

Prisms VR has found a way to improve math literacy using virtual reality headsets for visualization. The company has raised $12.5 million.Read More

As public cloud use increases, security gaps widen - 4時間前  VentureBeat

The public cloud has many advantages: Low cost, reliability, flexibility, simplicity, scalability. But it has many security gaps, too.Read More

9 tips to get the full SEO benefits of long-tail keywords - 4時間前  Search Engine Land

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important. As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational. Creating content to satisfy this type of query can be really beneficial. To get t...morehe best results from this strategy you need to approach it thoughtfully. In this article, I’ll cover some tips to get more SEO benefits from long-tail queries. Long-tail keywords: What are they and why use them for SEO? Long-tail keywords are specific words or phrases that tend to have a better conversion value. They are usually longer (three to five words) and have a lower search volume. If long-tail keywords are not part of your strategy, you miss out on many opportunities. Nearly 95% of U.S. search queries get less than 10 searches per month, a large-scale study by Ahrefs revealed. It’s also widely accepted that 15% of search queries on Google are new. This statistic has been confirmed by Google many times, most recently in 2022 as reported by Barry Schwartz on Search Engine Roundtable. Long-tail queries can be easier to rank for and have the potential to eliminate ambiguity to drive qualified traffic and conversions. What is a long-tail strategy? A long-tail SEO strategy is a technique that places a focus on lower-volume search terms. This SEO tactic capitalizes on a lower competition rate to drive qualified website traffic. It can be a really effective approach because the searcher’s intent is usually much clearer with long-tail terms. This gives you an opportunity to make sure you capture really relevant, valuable traffic. 9 tips to maximize the SEO benefits of long-tail keywords While leveraging long-tail keywords can be powerful and effective, it’s important to go about this in a planned and considered way. Here are my top tips for getting the best results from your long-tail opportunities. 1. Start small, gain traction A long-tail keyword strategy is ideal for gaining traction in a new market. If you’re starting a new site or covering a new topic, putting your focus on long-tail keyword phrases within your content can help to give you visibility with the right target audience. By their nature, long-tail keywords are less frequently searched for and very specific. This means the people searching for them tend to have a very clear intent. Creating great content to satisfy these queries is ideal for building your reputation with the right people. It’s also a great SEO strategy to get things off the ground and build rankings around topics relevant to your niche. For example, here’s Amore Coffee, a small coffee machine rental company in the UK, making the most of the long-tail. That’s just one example, but across their website, they have managed to rank for a variety of detailed, long-tail queries around their main topic of coffee in the UK: Source: Sistrix This forms a good basis for their target audience to discover them via search engines. They’re unlikely to be driving huge amounts of traffic but they will be reaching people who are really interested in what they have to offer. 2. Stay relevant and build your presence When working with long-tail queries, i...

人気のJavaScriptバンドルツール「webpack」の開発はなぜ終わり、後継として「Turbopack」の開発が始まったのか。開発者がその理由を語る - 1時間前  Publickey

複数のJavaScriptやTypeScriptの依存関係などを解決し、コードやフォント、画像などのリソースなどをまとめるバンドルツール（あるいはモジュールバンドラや...moreビルドツールなどとも呼ばれます）は、多数のライブラリやコンポーネントなどを...

Who will compete with ChatGPT? Meet the contenders | The AI Beat - 2時間前  VentureBeat

ChatGPT turns two months old today. But competitors are hot on its heels. Meet the contenders for the chatbot crown.Read More

How Qualcomm sees the next generation of XR headsets | Hugo Swart - 2時間前  VentureBeat

Qualcomm's chips are being used in more than 60 XR (virtual reality, augmented reality or mixed reality) products to date.Read More

NoiseFit Force Rugged Smartwatch With Over 150 Watch Faces, Bluetooth Calling Launched in India: All Details - 3時間前  Gadgets 360

NoiseFit Force rugged smartwatch has been launched in India priced at Rs. 2,499. The smartwatch sports a 1.32-inch round display with a resolution of 360x360 pixels. It features Bluetooth calling and over 150 watch faces along with several sports modes. It comes with features like heart rate sensor, SpO2 tracking, and sleep tracking.

JD.com: Alibaba-Kontrahent schließt Shopping-Internetseiten in Indonesien und Thailand - 3時間前  IT-Times.de

BEIJING (IT-Times) - Die chinesische E-Commerce- und Logistik-Plattform JD.com schließt seine Shopping-Seiten in Indonesien und Thailand, um sich auf andere Länder...

「PS5は世界中の小売店で」　SIE、PS Blogで供給増を約束も“日本語版から省いた一節” - 3時間前  ITmedia News

SIEは30日（米国時間）、公式ブログ「PlayStation.Blog」を更新し、PS5の供給増加を報告した。しかし日本語版PS Blogは、海外版にはある1段落を省略していた。

フロントエンドにおける「単体テストの考え方/使い方」 - 3時間前  はてなブックマーク

フロントエンドにおける「単体テストの考え方/使い方」本稿における「単体テスト」とは自動テストにおける単体テストを指します。手動テストのことではないので、ご了承ください。 ...more単体テストの考え方/使い方という本を読みました。筆者自身、「単体テストはプロダクションコードの付属」という意識がどこかにありました。この本を読んで、単体テストについてあまりに何もわ...

SAP meldet S/4Hana-Auftrag von Thüringer Energie AG - 4時間前  IT-Times.de

WALLDORF (IT-Times) - Der Softwarekonzern SAP hat einen weiteren Auftrag aus Deutschland erhalten und unterstützt die TEAG Thüringer Energie AG bei der Migration...

Vivo X90 Pro Specifications Leak Ahead of Global Launch: All Details - 4時間前  Gadgets 360

Vivo X90 Pro specifications have been leaked online, ahead of the smartphone's debut. Details of the global variant of the Vivo X90 Pro including its specifications have surfaced via leaked marketing posters that contain all the key specifications and details of the upcoming flagship smartphone from Vivo.

iPhone 14, iPhone 14 Plus Get Discounts of Up to Rs. 15,000: Here's How Much They Cost Now - 4時間前  Gadgets 360

iPhone 14 series launched in September 2022 at Apple's 'Far Out' event, featuring four models: the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. Flipkart is now offering the iPhone 14 and iPhone 14 Plus at discounted prices.